Running a small business is no small task. Between day-to-day operations, customer service, and everything else that comes with it, marketing often becomes an afterthought. The problem is, marketing isn’t optional if you want consistent growth. Here are three common mistakes I see small businesses make, along with some simple ways to fix them.
1. Trying to be everywhere at once
A lot of businesses feel the need to post on every platform: Facebook, Instagram, TikTok, LinkedIn, you name it. The truth is, most of the time, their customers aren’t on all of those. The fix? Focus on one or two platforms where your audience actually spends time and go deep instead of spreading yourself thin.
2. Neglecting their website
Your website is often the first impression people get of your business. Too many local businesses treat it like a digital business card and then leave it to collect dust. If your site looks outdated or doesn’t clearly tell people why they should work with you, they’ll move on. A clean, simple, and clear site goes a long way.
3. Forgetting to measure results
Spending money on ads or campaigns without tracking the results is like throwing darts in the dark. You might hit something, but you won’t know how or why. Small businesses can fix this by using tools that track where leads and customers come from so every marketing dollar is accounted for.
Marketing doesn’t have to be complicated, but it does need to be intentional. If you’d like to see how your brand is showing up online right now, you can claim a free brand snapshot report.